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What about Paper Quality?
Paper quality makes a serious difference in output quality. Different types of paper are used for different purposes. For example, you wouldn’t want letterhead to be glossy, but a glossy business card can make all the difference in the world. Typically, the different paper finishes are matt, laminated, pulp, glossy, UV coated and more. Paper also has a range of thicknesses. Ask your printer to see and feel the paper samples. There is a paper out there that is perfect for your project.


How can I comfort myself that the job will be right?
Like anything in this world, there is never a guarantee. Most printers can show you many examples of work that they have done for other clients. Examine the quality… this is the best testimonial to a Printers’ ability.

What are the popular methods of printing?
Printing is usually executed using one of two methods, digital and litho. Digital printing is often used by small print companies as it is more affordable and delivers a faster turnaround. Liitho printing however, offers a much higher quality result. If you are working with a graphic designer, they will often ask how it will be printed, as this will have an effect on how the file is designed, as well as the overall quality of the finished piece.

Some Marketing advice please?
If you are ordering flyers, business cards, brochures, menus, posters, etc., it’s important to realize that all of these are your silent salesmen. Whoever is reading your flyer or looking at your business card is making an assumption about your business, and about your ability to serve them. There is no replacing a first impression, so always try to make a good one… Seek advice from someone with true marketing experience before you design your pieces to print… it will be money well spent.

What is “full bleed”?
Full bleed simply means that the image is printed all the way to the edge of the piece eliminating any paper color edge that would normally surround your finished piece. There is usually an extra charge for this service.

Should I see a proof before allowing my job to be printed?
It’s always a good idea to see a proof first. This gives you a chance to check all spelling and pertinent information. Most printers today require that you sign off on a proof before they commence on the print job.

Will I always receive the exact amount of prints ordered?
Most of the time, you will receive a little more than asked for, usually free of charge. The Printing industry trade standard allows for shortages or overages of up to 5%, so if you need an absolutely definite amount, it’s always safe to order a little more.

What file formats?
If you are supplying your printer with a digital file, you must ask them which file formats that they accept in advance. Most printers will accept MS Word, Powerpoint, Mac or PC versions of Quark, Pagemaker, InDesign, CoreI, Illustrator, Photoshop, Freehand, Publisher, and any PDF file output.

What type of storage media?
Most Printers accept a file on CD, DVD, Flash Drive, or through e-mail. Once again, it is wise to ask your Printer about their accepted media as well.

What is the difference between the CMYK and RGB?
RGB refers to the primary colors of red, green, and blue. CMYK refers to the primary colors of cyan, magenta, yellow, and black. CMYK colors are used in printing to output any hue possible, resulting in full color printing.

How can I find a definition of a specific printing term?
You can search Google for “Printing Glossary” and many wonderful options pop up… the best Glossary that we’ve found on the web is HERE...

 
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